As a small business owner, you may feel somewhat overwhelmed by social media and how to use it to boost your business. Most small businesses have a low advertising budget, so a smart, well-planned marketing strategy is crucial to their social media marketing plan.
The following should help ease any feelings of being overwhelmed by social media.
- Your Presence – It’s no longer an if, but a must for businesses to have a presence on social media. Without a page or profile on social networks like Facebook, Twitter, Instagram, Google+, or LinkedIn, people won’t recognize your authority or credibility. A social media presence makes you more credible.
- Your Niche – It’s important to do some research and find your niche. Knowing your niche is imperative for planning your social media marketing strategy. If you don’t know or understand your niche, you won’t know who to market your products or services to. You need to build a relationship through social media with people who want and need what you are offering. By doing this, you’re creating your voice and building your brand.
- Your Networks – You don’t need to be on every social network to build your brand or be successful in your social media marketing. Focus on one or two to start, then as you master them, you can expand your reach on others. You may never make it to Snapchat or Instagram, but that’s alright. Your focus should be on what’s best for your business.
- Your Content – Content relevant to your industry is what you need to share across your social channels. Quality images are vital to visual marketing, especially if your product is visual and you are primarily using Instagram, Pinterest, or Snapchat. Videos and live streams are popular on Facebook, Instagram, and YouTube, which is something you should consider as you get familiar with social media. Written content like articles and blog posts should be relevant to your business itself or news from your industry. Whatever you do, be sure to engage with your audience.
- Your Engagement – Engaging content can include doing things like hosting a Q&A regarding your business or products/services. Engage with customers who have questions and concerns that share them with you on public posts or through direct messages. Share surveys to learn more about your audience and what they want from you. This all helps with building relationships and making conversions.
- Your Optimization – Optimize across all your marketing efforts by ensuring your website, social media logos and images, and your email templates look the same. It’s this consistency that lends to your credibility and your brand. You can outsource your image creation for your website, social media images and logos, email templates, and your landing pages if you’re not good at it yourself.
Be sincere, human, and genuine with your social media marketing, engagement, and content. If you haven’t the time to be on social media like you should be to make this work, hire professionals or invest in automation tools that will help you schedule posts and such.