A clear marketing strategy is essential for your company’s success. Marketing is how you reach your customers, after all!

But in today’s fast-paced business climate, what is included in a great marketing strategy? What new techniques will make your company stand out amongst your competitors?

Here’s what your company needs to develop, and three approaches you can leverage to bring your marketing strategy into the digital era.

What You Should Have In Your Company’s Marketing Strategy?

Target Market

The product or service your company provides is for a specific customer. Do some market research and figure out who that is! Answer the following important questions:

  • Who specifically are you targeting?
  • What do they want?
  • What do they need?
  • Where will you find them?

Having a clear idea of your client will help you shape your brand.

Positioning Statement

A positioning statement sets you apart from other companies in the industry. Answer this question:

What does your business do better than your competitors?

Clarity will help you focus your marketing campaigns and present a compelling image to your clients.


Goals come in two forms: business goals and marketing goals.

First, identify your overall business goals.

Then, answer this question: What marketing goals will help you achieve your business goals? For example, let’s say your business goal is to increase your number of customers. Your marketing goals should then include finding methods that reach a wide range of people.

As you create your company’s marketing strategy, think about who you need to present it to. Refine your pitch by rehearsing how to present a marketing plan to your boss. If you are the boss of your company, you should still pitch it to your partners or shareholders for feedback!

3 Ways to Bring Your Company’s Marketing Strategy into the Present

Social Media

Social media posts are a digital marketing technique that can quickly boost your company’s reach. These posts can be viewed all over the world.

They also give you real-time feedback on how your target audience is responding to your marketing campaigns, through likes and shares!

Website Design

So, you’ve designed an ad that will get a new customer to click and visit your website.

However, if your website looks like it was designed in the early days of the internet, your customer will click right back out again!

Good website design is worth the investment. Focus on creating a site that is easy to navigate and logically organized.

Search Engine Optimization (SEO)

SEO is a vital part of directing web traffic to your company’s site! You want your website to be on the first page of Google results when a customer hunts for your services.

Do some market research to find out what keywords customers are using to search for your business. Then, make sure that those keywords are in your website! This will ensure that you rank high on internet searches, making you visible to more customers.


Robert Gombos

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