Email marketing is vital to any online business. Your mailing list in a way represents your online customers. It is vital that a company, whether physical or virtual, establishes and maintains a solid relationship with its clientele and prospects. That’s where emails often come in. However, emails are just a reference or connection to your customers. Just like phone numbers, anyone could be on the other side and absolutely no one could be on the other side.
Your success online depends on the number of valuable people you can reach. If your website is well known, you can easily get traffic because people know who you are and where to find you. However, this is not always the case and even if you are already well known, that fame needs to be maintained. Getting email addresses and reaching out to prospects to let them know about you and what you have to offer is an essential skill. Having a long mailing list is a good thing but the quality of the emails on that list is more important.
An email verifier is an online software or additional features on some online email software that confirms the legitimacy of emails. Email Service Providers (ESPs) are very strict about the legitimacy of email addresses. If an online business sends emails that bounce, the ESP will take notice and may have that website banned or blocked. Furthermore, when emails from a website end up as spam, that too will be noticed and adverse action taken. You don’t want your online business to be associated with such activities.
Around 2012, there was a bad habit of some online webmasters creating fake emails by either guessing names or stealing mailing lists from other websites. Emails that don’t exist usually bounce. It is the case where you send an email and instead the service you used to send the email, for example, Google, replies stating that the email could not be sent because there is no one on the other side.
In the case where emails end up as spam, probably the recipient noticed that he or she received an unsolicited email. In this time and age, particularly with the outbreak of ransomware, people don’t like receiving emails that they never signed up for. Naturally, ESPs are strict and want to protect their users and clients. Therefore, when they realize that emails from a certain source are often sent to spam, they will know something is not right and that source will be identified and blocked or red flagged. You don’t want that.